Retail & E-commerce
IAM for retailers and e-commerce platforms
Overview
Retail CIAM operates on razor-thin margins where every authentication friction point costs conversion. Cart abandonment rates average 70% industry-wide, with complex registration cited as a top-3 cause (Baymard Institute). Meanwhile, Account Takeover (ATO) fraud costs e-commerce $12B+ annually. Retail IAM must achieve the paradox of invisible secur...
Leading Vendors
Auth0
Okta
Ping
ForgeRockđź’ˇ Why It Matters
Retail operates on thin margins where identity friction directly impacts revenue. Each additional login field reduces conversion by 3-5% (Baymard). Yet ATO fraud increased 131% in 2024 (Sift). Passkey adoption is transforming retail authentication—early adopters report 40% faster checkout and 50% reduction in credential-based fraud. The winners will be retailers who eliminate passwords for customers while building invisible fraud detection. Losers will see 70% cart abandonment and growing fraud losses.
